Odoo can cost less than a paid HubSpot deployment, particularly when Odoo replaces several separate sales and operational products. It can also cost more than expected if migration, customisation, hosting and support are ignored. A useful comparison therefore starts with total cost of ownership rather than a single per-user price.

Pricing changes regularly. The figures below are a July 2026 snapshot from vendor pages and should be refreshed before any purchasing decision.

The published subscription structures differ

HubSpot Sales Hub ranges from free tools to Starter, Professional and Enterprise. HubSpot currently lists Sales Hub Professional from US$90 per seat per month on annual billing, plus required one-time onboarding of US$1,500. Enterprise starts at US$150 per seat per month, with required onboarding of US$3,500. The official HubSpot Sales Hub pricing page also explains that extra products, seats and capacity can add cost.

Odoo currently offers One App Free, Standard and Custom. Its Australian pricing page lists all apps under the paid Standard and Custom subscriptions. Custom adds Studio, multi-company, external API access, and eligibility for Odoo.sh or on-premise deployment. Odoo.sh hosting is separate, and introductory discounts should not be used as the permanent run rate.

The currencies and product scope are different, so dividing one headline price by the other would be misleading. Build both estimates in the same currency, use the non-promotional renewal rate, and include only the editions that meet the requirements.

A transparent cost model

Calculate at least five cost groups for each platform:

  • Subscriptions: paid seats, core or limited seats, product hubs, marketing contacts, add-ons, credits and support plans.
  • Platform: hosting, storage, email or SMS usage, backups, monitoring and environments.
  • Implementation: discovery, configuration, data migration, integrations, testing and training.
  • Ongoing operation: internal administration, vendor support, partner support, release testing and data governance.
  • Change cost: custom development, new reports, workflow changes and future upgrades.

For a three-year comparison, use this structure: total cost equals implementation plus 36 months of recurring platform cost plus expected change and upgrade work. Apply the same time horizon and staffing assumptions to both products.

Example 1: a sales-only team

Consider ten salespeople who need advanced sequences, forecasting, automation and reporting, while finance and fulfilment stay in a separate established system. HubSpot Sales Hub Professional may be a close functional match because those sales features are its purpose.

Odoo may show a lower licence total, but the comparison is incomplete until the required Odoo workflows, email behaviour, lead routing, reports and integration with finance are configured and tested. If HubSpot already works and the ERP integration is reliable, migration cost can outweigh subscription savings for years.

Example 2: sales plus operations

Now consider a business paying for CRM, quoting, inventory, project delivery and accounting across several products. If Odoo can replace those products with its integrated apps, the savings opportunity is broader. It may remove subscriptions, integration middleware and manual reconciliation work.

This is where Odoo often has the more credible cost case. The value comes from consolidation, not from pretending that a CRM seat and an ERP user are identical products. The calculation should include the cost of retiring integrations and the benefit of fewer duplicate processes.

Example 3: marketing-heavy HubSpot use

A company may use HubSpot for much more than sales. Marketing Hub, Content Hub, forms, attribution, automation, ads, consent tools and campaign reporting can be central to acquisition. Moving only the CRM price into a spreadsheet ignores the cost and risk of replacing those capabilities.

Odoo includes Email Marketing and Marketing Automation among its apps, but capability and operating limits should be tested against actual campaigns. The correct cost model may be Odoo plus retained specialist marketing tools, rather than Odoo alone.

Where Odoo savings can come from

  • One paid Odoo plan can cover many installed business apps.
  • Customer, product, order, delivery and invoice data can remain in one platform.
  • More operational users may work directly with the same records instead of through paid integrations.
  • Duplicate entry, spreadsheet reconciliation and integration monitoring may decrease.
  • Community edition and different hosting models create options for organisations prepared to operate them.

Costs that are easy to omit from Odoo estimates

  • Implementation and process redesign.
  • Migration of contacts, companies, deals, activities, attachments and consent history.
  • Custom modules and their maintenance across major upgrades.
  • Odoo.sh or other hosting, backups, monitoring and security operations.
  • Email delivery, SMS, payment, shipping and other provider charges.
  • Training users across a wider operational platform.
  • Time spent validating accounting, inventory, manufacturing and localisations.

Costs that are easy to omit from HubSpot estimates

  • Required onboarding for Professional and Enterprise products.
  • Additional hubs beyond Sales Hub.
  • Marketing-contact tiers and extra capacity.
  • Core and specialist seats across different teams.
  • Credits, calling, messaging and selected add-ons.
  • Integration platforms and ERP connector maintenance.
  • Internal administration and data-quality work.

Measure labour as well as invoices

Subscription invoices are visible. Reconciliation labour is often hidden. Measure how many hours staff spend re-entering customers, checking order status, correcting product data, reconciling invoices, repairing integrations and assembling reports.

If consolidation saves 40 staff hours per month, multiply those hours by a realistic loaded labour cost and include the result in the business case. Use conservative assumptions and verify them with time samples. Do not count every theoretical efficiency as guaranteed savings.

Use a sensitivity range

A credible comparison includes best, expected and high-cost scenarios. Vary user counts, exchange rates, renewal prices, migration effort, custom development and support. If Odoo saves money only in the most optimistic case, the decision is fragile. If it remains favourable after reasonable overruns, the case is stronger.

The practical conclusion

Odoo can produce significant savings when it replaces both HubSpot paid tiers and disconnected operational software. It may produce little or no saving when HubSpot is used mainly as an effective sales and marketing platform and Odoo would require substantial replacement work.

Refresh vendor quotes, compare equivalent scope, model at least three years, and test the proposed workflows before claiming a percentage saving. The real financial question is not which logo has the lower price. It is which operating model delivers the required capability at the lower complete cost and acceptable risk.